[Opinion] Winnipeg's Probe Research Acquired by Ottawa-Based Abacus Data

Winnipeg's Probe Research acquired by Ottawa-based Abacus Data

Probe Research, a Winnipeg-based firm that has gauged public opinion for 32 years, is getting a new owner and new name — but the faces will stay the same.

Winnipeg-based Probe Research acquired by Abacus Data

The results are in: Winnipeg-based market research firm Probe Research has been acquired.

Abacus Data expands into Western Canada with acquisition of Probe Research

Abacus Data, a public opinion and market research firm headquartered in Ottawa, is expanding with the acquisition of Manitoba-based Probe Research.

Abacus Data Expands West with Acquisition of Winnipeg-Based Probe Research - Abacus Data

Acquisition brings together two of Canada’s most respected research firms and establishes Winnipeg as Abacus Data’s Prairie base OTTAWA and WINNIPEG, August 27, 2026 – Abacus Data, one of Canada’s fastest-growing and most influential public opinion and market research firms, today announced it has acquired Probe Research, the Winnipeg-based firm that has been the trusted voice of public opinion in Manitoba for more than three decades. The acquis…