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Why Pantone has a color of the year (It all started with birds)

Summary by Stars Insider
Pantone's Color of the Year is a highly anticipated event in the world of design, influencing trends across fashion, interiors, and branding. Each year, Pantone's chosen color sets the tone for creatives everywhere, shaping palettes in various industries. But did you know Pantone's color compendiums are rooted in ornithology and natural history? This connection between birds and Pantone's colors shows how the study of the natural world has playe…
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