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Microdramas Boom in a Shrinking Hollywood as Studios Chase a TikTok Audience

When Craig Williams opened his production facility in downtown Los Angeles two years ago, he thought he would rent out the converted furniture warehouse for the occasional music video to sustain his fledgling film business.

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Reuters

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Microdramas boom in a shrinking Hollywood as studios chase a TikTok ...

7 hours ago·London, United Kingdom

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The Express Tribune

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Microdramas boom in a shrinking Hollywood as studios chase a TikTok audience

China-born format projected to hit $1.5 billion in US revenue this year, nearly $2 billion by 2027

7 hours ago·Karachi, Pakistan

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Variety

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Webtoon Entertainment Dives into Vertical Shorts, Setting ‘Love Bites’ and ‘Maybe Meant to Be’ as Microdramas

Webtoon Entertainment is embracing the vertical media boom with its initiative to craft microdramas out of some of its most popular properties including romantic dramas “Love Bites” and “Maybe Meant to Be.” The move demonstrates the fast-growing appeal of short-form vertical video, even for a company that is also on the cutting edge of the […]

1 day ago·Los Angeles, United States

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