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Watchdog cracks down on social media 'finfluencers'

  • The Australian Securities and Investments Commission issued warning notices to four finfluencers suspected of providing unlicensed financial advice and promoting claims of "guaranteed returns."
  • Recent research indicates that 63 per cent of Australians aged 18 to 28 rely on social media for financial information, with 56 per cent trusting content found on these platforms.
  • Algorithms driving engagement expose consumers to biased content, ASIC Commissioner Alan Kirkland said, warning that "if someone on social media is promising easy money," there is a real risk they're breaking the law.
  • Beyond the four warned individuals, the regulator is reviewing Australian Financial Services licensees supervising 15 finfluencers, as such unauthorized activities carry penalties of up to five years imprisonment or $1 million fines.
  • This enforcement coincides with the second Global Week of Action Against Unlawful Finfluencers involving 17 regulators; consumers should verify credentials via the ASIC Professional Registers Search before acting on advice.
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  • 46% of the sources lean Right
46% Right

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7NEWS Australia broke the news in Australia on Thursday, April 23, 2026.
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