Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business

Walmart is buying TV maker Vizio in play for ad business

Walmart will acquire the television maker Vizio for $2.3 billion, the retail chain announced Tuesday. The retailer said in a press release that the acquisition of Vizio and its smart TV operating system, SmartCast, will help grow Walmart’s media business by “bringing together VIZIO’s advertising solutions business with Walmart’s reach and capabilities.” “There is a…

En rachetant Vizio, Walmart se rêve en géant de la publicité

ANALYSE - Cette opération inattendue à 2,3 milliards de dollars prend des allures de mariage entre l’univers des détaillants et celui du divertissement vidéo.

Walmart to acquire smart TV maker Vizio for $2.3 billion in bid to boost its advertising business

Walmart is buying the smart TV maker Vizio for $2.3 billion as it attempts to expand its rapidly growing advertising business to compete with Amazon. If completed, the deal would give Walmart access to Vizio’s SmartCast operating system, allowing the retail behemoth to offer its suppliers the ability to display ads on streaming devices. Walmart […]

Walmart says it plans to acquire Vizio for $2.3 billion

Walmart announced on Tuesday they acquired VIZIO for $2.3 billion, according to a news release.

Walmart buying Vizio in $2.3 billion deal

Walmart sees the deal as a way to "create new opportunities to help advertisers connect with customers."

Walmart says it will buy TV maker Vizio for $2.3 bn

Walmart announced Tuesday it will buy smart television maker Vizio for $2.3 billion, boosting the retail giant's advertising venture as growth slows in its legacy business from the pandemic boom.