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Published 2 months ago

Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business

  • Walmart will purchase Vizio for $2.3 billion, aiming to boost its advertising business through Vizio's technology.
  • The deal will allow Walmart to access Vizio's over 18 million accounts, expanding its reach in households.
  • Walmart sees potential in integrating Vizio's advertising platform to redefine the connection of retail and entertainment.
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