Waitrose coffee: free loyalty scheme hot drink offer explained, do My Waitrose customers need to buy something
- Waitrose has reintroduced free coffee for My Waitrose members without a purchase requirement starting January 27, provided they bring a reusable cup.
- The free coffee offer was first launched in 2013, altered in 2017, and paused during Covid before being gradually reintroduced.
- The initiative aims to provide flexibility for customers who prefer their free coffee before or during shopping, as stated by Waitrose.
- Waitrose's market share decreased to 3.91% last year, while M&S increased its share to 4.03%.
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