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Virgin Media Customers Getting Access to New 24/7 Channel Free of Charge

Virgin Media offers all UK TV customers free access to Premier Sports Rugby, featuring top club competitions including the Investec Champions Cup and United Rugby Championship.

  • From today , every Virgin Media TV customer gains free access to Premier Sports Rugby, the UK's only dedicated 24/7 rugby channel.
  • David Bouchier, Virgin Media O2’s TV chief, said the move offers every Virgin TV customer more value at no extra cost, with Virgin Media unique among Pay TV operators for this rollout.
  • Subscribers can find Premier Sports Rugby on channel 553, offering comprehensive club rugby coverage including the Investec Champions Cup and United Rugby Championship.
  • Under the O2 Priority scheme, Virgin Media and O2 customers must open the app on Monday and click the "tap to play" for a chance to win 12 months of credit, with up to eight customers winning.
  • Produced by our sister title USA Today, this article was created with American colleagues and carries a disclaimer that it does not necessarily reflect The Herald's views.
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Virgin Media customers getting access to new 24/7 channel free of charge

This week, Virgin Media TV customers have gained access to a new 24/7 club rugby channel.

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ispreview.co.uk broke the news in on Friday, January 9, 2026.
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