Chrysler is undergoing a major brand transformation to become the primary budget-friendly brand for Stellantis. Moving away from its historical near-luxury identity, the brand is planning a major product offensive focused on affordability. Two crossovers starting at around $25,000 are expected to be the first to roll out.
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The American brand Chrysler is preparing for the release of two new budget crossovers with an estimated price tag of $25,000. This will radically change the image of the brand, which in recent years has been associated exclusively with expensive minivans, and give drivers an affordable alternative in the SUV market. Full text of the news