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TV ratings are down for the Cup Series, but NASCAR points to other factors that suggest growth

NASCAR says admissions are up 5% and youth attendance is up 12% as it looks beyond falling Cup Series TV viewership.

Summary by Reflector
While acknowledging sagging television ratings for the Cup Series, NASCAR is trying to “create as many avenues as possible” to attract new fans. NASCAR CEO Steve O’Donnell, speaking two days before the season finale at Homestead-Miami Speedway, said the sanctioning…

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Winnipeg Free PressWinnipeg Free Press
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TV ratings are down for the Cup Series, but NASCAR points to other factors that suggest growth

HOMESTEAD, Fla. (AP) — While acknowledging sagging television ratings for the Cup Series, NASCAR is trying to “create as many avenues as possible” to attract new fans.

·Winnipeg, Canada
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Winnipeg Free Press broke the news in Winnipeg, Canada on Friday, November 6, 2026.
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