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Trump's cure for Republicans' midterm woes is more Trump. Will it work?
Trump’s allied groups have spent at least $277 million since Sept. 1 as polls show weak approval and voter resistance to his agenda.
President Donald Trump held a campaign rally at the Lubbock Memorial Civic Center in Lubbock, Texas, on Tuesday, continuing his midterm tour centered on personal grievances rather than broader policy.
Political groups associated with the president have spent around $277 million since Sept. 1 to bolster Republicans, though the Trump-centric approach backfired in 2018 when Democrats retook House control.
Only 17% of U.S. adults approve of Trump's handling of the cost of living, while a mid-October CNN/SSRS poll found about 4 in 10 registered voters view their vote for Congress as opposing him.
White House spokesperson Davis Ingle called Trump "the unequivocal leader, best messenger, and unmatched motivator for the Republican Party," though his low approval ratings threaten the party's congressional majority.
With the Iran war and high energy prices driving the election cycle, Trump's personal approach represents a significant gamble, as issues that helped him win reelection in 2024 may now prove liabilities for Republicans.