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8 Out of 10 Imported Car Buyers Purchase the Car They Originally Had in Mind.

(Seoul = Yonhap News) Reporter Kim Yun-gu = It was found that eight out of ten imported car consumers select the vehicle they initially considered as their final purchase candidate. New...

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(Seoul = Yonhap News) Reporter Kim Yun-gu = It was found that eight out of ten imported car consumers select the vehicle they initially considered as their final purchase candidate. New...

·Seoul, Korea (the Republic of)
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The domestic imported car market exhibits a diverse spectrum, ranging from cost-effective vehicles in the 30 million won range to high-end cars costing hundreds of millions of won. Tracking the consumer purchasing process for imported cars revealed that it primarily involves searching YouTube reviews, comparing specifications using artificial intelligence (AI), and making a purchase centered on the brand initially considered. Korea Imported Auto…

[Digital Daily Reporter Chae Soo-woong] It has been found that domestic consumers of imported cars tend to select purchase candidates based on vehicles they are already familiar with, rather than broadly exploring new brands or models, and then make a purchase decision after verifying these candidates through online information and test drives. On the 15th, the Korea Imported Automobile Association (KAIDA) announced the results of its "Imported…

It was found that eight out of ten consumers purchasing imported cars include the vehicle they initially had in mind as their final purchase candidate. On the 15th, the Korea Imported Automobile Association (KAIDA) announced the results of its "Imported Car Purchase Journey Exploration Survey," conducted on 2,200 consumers aged 25 to 59 who had purchased or considered purchasing an imported car within the last three years. 80.9% of the vehicles…

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한겨레 broke the news on Thursday, October 15, 2026.
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