Hit Roblox Character Is Stalking Its Way Into Fortnite

Hit Roblox Character Is Stalking Its Way Into Fortnite

There is a now-predictable path through video games for younger players. Roblox is their first stop, offering an endless arcade where almost every portal leads to another free game. Eventually, many of the millions of players move on to Fortnite, where the competition gets more intense and knowing the difference between Peter Griffin and Solid […]

Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in where studios spend money

10 billion hours in RobloxToy company Mattel is getting into the videogame business with the launch of Mattel Game Studios, which it says "will develop, publish, and operate original interactive experiences inspired by Mattel’s portfolio of iconic brands." But the approach it's taking to that task is rather different from what we've seen in the past.The launch of the new division actually arises from a previous enterprise, Mattel163, a joint ven…