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Estate Agents Use AI for 'Housefishing', Property Experts Say - Archyworldys

Summary by Archy Worldys
Online property hunters are increasingly running into "housefishing," a trend where agents use artificial intelligence to alter photos.

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Lean Right

The use of artificial intelligence to manipulate real estate photographs is generating concern in the British real estate market. The practice, known as housefishing, consists of digitally changing images of houses to make them more appealing.

·Lisboa, Portugal
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More and more real estate ads use photos retouched with AI to make homes look bigger and more modern. What is housefishing.

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BizToc broke the news on Friday, November 13, 2026.
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