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The holiday season shipping checklist: 6 things to fix before peak season
ShipStation says businesses should audit printers, carriers and automation now to avoid delays as holiday orders surge.
With peak season accounting for more than 40% of annual revenue for 25% of merchants, ShipStation released a holiday shipping checklist to help e-commerce sellers avoid operational failures before orders surge.
Outdated automation rules and misconfigured package presets inflate carrier rates and cause misrouted orders. Sellers must update presets to reflect current product weights and packaging since last year to prevent costly errors.
Verifying carrier connections to UPS, FedEx, and USPS prevents integration failures, while a 10-cent-per-label gap becomes significant across 10,000 holiday shipments. Automated rate shopping protects sellers from surcharges spiking in November and December.
Testing label printers and scales ensures hardware reliability during peak volume. Retailers must align return policy messaging with holiday-specific terms and brief customer service teams on actual policy to prevent confusion.
Addressing technical details today prevents preventable crises, as fixing issues once the season begins takes triple the time and causes triple the stress. Preparation ensures the only challenge becomes keeping up with orders.