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Tequila’s price tags keep climbing even as Mexico drowns in extra agave

  • A bottle of tequila recently sold for $35,000 at Sotheby's, highlighting the high value in the market.
  • Tequila prices are rising due to factors beyond marketing, including changes in consumer demographics and purchasing reasons.
  • Agave prices have dropped dramatically from about 30-32 pesos per pound in 2021 to 2-5 pesos per pound today due to a surplus.
  • Approximately 75% of mature agave plants in Mexico remain unharvested, leading to pest issues, according to Cristóbal Casillas Silva of José Cuervo.
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Cherokee Tribune Ledger NewsCherokee Tribune Ledger News
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Tequila’s price tags keep climbing even as Mexico drowns in extra agave

A bottle of tequila just sold for $35,000 at Sotheby’s. In your local store, a bottle of Casamigos runs about $40. Tequila fans will raise ... Read moreThe post Tequila’s price tags keep climbing even as Mexico drowns in extra…

·Cherokee County, United States
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The Indiana Gazette Online broke the news in Indiana, United States on Wednesday, July 22, 2026.
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