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Tequila’s price tags keep climbing even as Mexico drowns in extra agave
- A bottle of tequila recently sold for $35,000 at Sotheby's, highlighting the high value in the market.
- Tequila prices are rising due to factors beyond marketing, including changes in consumer demographics and purchasing reasons.
- Agave prices have dropped dramatically from about 30-32 pesos per pound in 2021 to 2-5 pesos per pound today due to a surplus.
- Approximately 75% of mature agave plants in Mexico remain unharvested, leading to pest issues, according to Cristóbal Casillas Silva of José Cuervo.
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18 Articles
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Tequila’s price tags keep climbing even as Mexico drowns in extra agave
A bottle of tequila just sold for $35,000 at Sotheby’s. In your local store, a bottle of Casamigos runs about $40. Tequila fans will raise ... Read moreThe post Tequila’s price tags keep climbing even as Mexico drowns in extra…
Coverage Details
Total News Sources18
Leaning Left3Leaning Right4Center11Last Updated61% Center
Bias Distribution
- 61% of the sources are Center
61% Center
L 17%
C 61%
R 22%
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