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Surfing Super League Targets 2028 Debut - Ministry of Sport

The made-for-TV league promises $10,000 weekly wages and $20 million in first-season costs as it targets broadcast deals and private investors.

Australia’s new eight-team surfing competition will combine 90-minute broadcasts, equal-pay athlete contracts and a phased franchise-ownership model. The Surfing Super League has officially launched an 18-month commercial strategy ahead of its targeted 2028 debut, with founder and CEO Chris Mater forecasting individual franchises could eventually be valued at between $30 million and $40 million. Positioned as Australia’s first national franchise…

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Sydney Morning Herald broke the news in North Sydney, Australia on Tuesday, August 18, 2026.
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