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Suns unveil plans for new LED display on arena as preparations continue for 2027 NBA All-Star Game
The transparent screen will be the only one of its size in the NBA or WNBA, team officials said.
On Tuesday, the Phoenix Suns announced installation of a 226-foot-wide by 41-foot-tall transparent LED display on the exterior of Mortgage Matchup Center, making it the largest of its kind at any NBA or WNBA arena.
The venue upgrade comes as Phoenix prepares to host the 2027 NBA All-Star Game in February, marking the city's fourth time hosting the event and first since 2009.
CEO Josh Bartelstein said the display will become a downtown centerpiece for watch parties and game highlights. "Mat has tasked us with making it the best ever," Bartelstein said of owner Mat Ishbia's push to enhance fan experience.
Scheduled for completion in September, the transparent screen represents the largest exterior display at any NBA or WNBA arena, following the franchise's $100 million practice facility dedicated to the Phoenix Mercury.
These improvements support the Phoenix Suns' efforts to engage a dedicated fanbase amid the team's 209-game sellout streak dating to 2021, reflecting long-term focus on creating memorable fan experiences.