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Sue Johnston Creates 'Age Intelligence' to Battle AI Usage
The tongue-in-cheek campaign invites people to submit questions they would ask a chatbot, with selected answers from Johnston and Grime Gran.
- Actress Sue Johnston launched the 'Age Intelligence' campaign with Maltesers for the brand's 90th anniversary, a spoof initiative promoting lived experience over artificial intelligence.
- OnePoll research of 2,000 adults found 92% believe wisdom requires lived experience, while more than seven in 10 Brits feel AI cannot replace advice from their elders.
- While 64% of AI users admitted seeking chatbot help when they could have spoken to a person, 77% trust real people for parenting advice and 73% rely on confidants for love life guidance.
- Sue Johnston is now accepting public queries for her and content creator Grime Gran to answer this autumn, noting AI lacks the perspective real connection provides.
- The campaign showcases Maltesers' partnership with Comic Relief, which has raised more than £8.5 million supporting organisations working with women and girls.
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Sue Johnston has launched an 'Age Intelligence' campaign after a poll found Brits still trust their elders more than AI
Sue Johnston has unveiled a very different kind of AI, as she challenges how the nation is increasingly turning to technology for life advice. Appearing in a spoof product launch video, the actress stepped into the role of a tech visionary, presenting “AI” as the
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Total News Sources55
Leaning Left3Leaning Right0Center45Last UpdatedBias Distribution94% Center
Bias Distribution
- 94% of the sources are Center
94% Center
C 94%
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