State Farm has reversed its plans to advertise during the Super Bowl, citing its focus on supporting customers impacted by the wildfires in the Los Angeles area, per details shared with Marketing Dive.



wikipedia

KTLA 5

Los Angeles

Los Angeles County

California

United States

State Farm pulls Super Bowl commercial, shifts focus to supporting L.A. wildfire victims

State Farm, long a stalwart of Super Bowl advertising, announced it was pulling an ad from next month's big game.

Ad Fontes Media

All Sides

Media Bias/Fact Check

USA Today

Gannett

State Farm Super Bowl commercial pulled amidst California fires, year after Ad Meter win

State Farm often runs commercials during NFL games, but the insurance company won't have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles area.

New York Post

Murdoch family

New York

State Farm scraps Super Bowl 2025 commercial as outrage mounts over LA fires

State Farm is pulling its Super Bowl ad, saying the insurer is focused on supporting Los Angeles residents.

CBS News

National Amusements

Michael Redstone

State Farm cancels 2025 Super Bowl ad, citing impact of Los Angeles fires

Insurance giant State Farm will not be airing a commercial during the 2025 Super Bowl following intense criticism related to the wildfires devastating California. Rather than shoveling out the estimated $7 million required for Super Bowl ad time, State Farm will commit to helping wildfire victims, according to a report featuring a State Farm spokesperson. “We are proud to report that our customer contact is at 90%. We’ve received over 7,400 home…

Washington Examiner

Philip Anschutz

Washington

District of Columbia

State Farm axes Super Bowl commercial amid LA fires criticism - Washington Examiner

A planned State Farm commercial will not air during the Super Bowl: "Our focus is firmly on providing to support to the people of Los Angeles."

State Farm Pulls Super Bowl Ad: 'Our Focus Is Providing Support to the People of Los Angeles'

RollingStone

Penske Media Corporation

State Farm has decided to pull its Super Bowl commercial and instead focus on supporting Los Angeles residents impacted by the deadly wildfires. “Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the game as originally planned,” the company confirmed in an emailed statement to KTLA. State Farm ran a commercial that starred Arnold Schwarzenegger and Danny DeVito during last year’s Super Bowl.…

Nexstar Media Group

Tribune Media

(DAILY MAIL U.K.) – State Farm has pulled its commercial from next month’s Super Bowl broadcast after receiving fierce criticism following the outbreak of the Los Angeles wildfires. The major American insurance company has sparked fury amongst California homeowners this month amid the fires, which have destroyed thousands of homes and killed an estimated 25 people. Just months before the devastating inferno broke out, State Farm made the controv…

Medford

Jackson County

Oregon

State Farm is forced into humiliating Super Bowl U-turn after Los Angeles wildfires – and the cost is immeasurable 

State Farm Insurance is finding out that actions and policies have consequences, whether right or wrong.The popular home insurance company announced earlier today that it has pulled its Super Bowl commercial after receiving criticism from California homeowners and residents about the company's recent change in insurance policies. Last year, State Farm withdrew more than 70,000 insurance policies for homeowners and businesses due to wildfire and …

Outkick

Nashville

Davidson County

Tennessee

State Farm Pulls Super Bowl Commercial After Receiving Backlash Over Cancelling California Home Insurance

State Farm has decided not to air an advertisement during Super Bowl LIX next month."Our focus is firmly on providing support to the people of Los Angeles," a company spokesperson told FOX Business on Thursday. "We will not be advertising during the game as originally planned."The insurance company’s decision, first reported by Ad Age, comes as the Los Angeles area has been contending with wildfires that have left at least 25 people dead since J…

Fox Business

State Farm drops Super Bowl ad plans after wildfires

STATE Farm has pulled its commercial from the upcoming Super Bowl. The insurance company is facing criticism following the devastating wildfires in Los Angeles. APState Farm has pulled its Super Bowl commercial[/caption]
APThe insurer is being criticized for pulling fire coverage from California homeowners[/caption]
State Farm is taking fury from California homeowners after fires swept through thousands of homes and killed an estimated 25 people…

State Farm will not advertise during Super Bowl amid Los Angeles fires

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