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‘Staples Baddie’ prints out a new page of her career

Kaeden Rowland's authentic Staples content sparked viral fame and brand deals, transforming her from a print specialist to a recognized influencer with over 6,000 TikTok followers.

Summary by KIFI
By Harmeet Kaur, CNN (CNN) — Two months ago, Kaeden Rowland was just a print specialist at a Staples in upstate New York: bored at work, looking for subjects for her TikTok account and wondering how to inform the masses about the office supply chain’s services and products. So on January 13, while on the clock, she posted a quick video of herself in her red work shirt and lanyard, click-clacking her long fingernails on her name badge and offerin…

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‘Staples Baddie’ prints out a new page of her career

Kaeden Rowland, a 22-year-old print specialist at Staples, has become TikTok famous for her videos about the office supply chain’s products and services. These days, there are other opportunities in her sights.

·Atlanta, United States
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CNN broke the news in Atlanta, United States on Monday, March 2, 2026.
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