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Southwest Airlines will charge to check bags for the first time

  • Southwest Airlines announced it will start charging for checked bags, moving away from a long-standing free policy.
  • The new fee will impact customers who are not part of their Rapid Rewards loyalty program, have not purchased business class tickets, or do not hold the airline's credit card.
  • This change follows Southwest's struggle with profitability and recent job cuts, including 1,750 layoffs, marking significant operational shifts.
  • CEO Bob Jordan stated there are 'tremendous opportunities' for Southwest to meet customer needs and improve profitability.
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Forbes broke the news in United States on Tuesday, March 11, 2025.
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