Social Networks Have Become "a Weapon of Mass Propagation for Alcohol Brands", Alarm the Association Addictions France
10 Articles
10 Articles
The association warns this Thursday, November 5 on the accumulation of "mixology recipes, quizzes, viral contests" that "maximize engagement without raising suspicions". It calls for a ban on the advertising of liqueurs on the Internet.
The Association Addictions France calls for a ban on alcohol advertising on the Internet and denounces brand strategies to target users of social networks
Influencers, content good child, games... Alcohol manufacturers are repeating ingenuity to colonize social networks, alarm the association, which calls for a ban on the promotion of these drinks, as on television.
Addictions France devotes a third report on the promotion of alcohol on major platforms on Thursday, 5 November. After having pinned the role of influencers in the past, the association denounces this time the use of sponsored content, which it considers illegal.
Sponsored publications targeting genre or age, post-playing using humor or interactivity... In a report published this Thursday, November 5, 2026, the Association Addictions France denounces the use that alcohol brands can make of social networks and points to the shortcomings of the Évin law to counter these new uses.
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