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Bethenny Frankel Sounds Off on Skims' Viral Hairy Underwear: 'Can't...

SKIMS launched the Ultimate Bush Faux Hair Panty in twelve shades, selling out quickly despite Instagram's stricter rules for smaller creators and sex educators.

  • Yesterday, Kim Kardashian's SKIMS announced the Ultimate Bush Faux Hair Panty on Instagram, a low string thong with a furry patch in twelve shade variations.
  • Following earlier tongue-in-cheek releases, SKIMS continues to push the envelope with its most daring product yet, building on the Ultimate Nipple Bra from two years ago and a pierced version earlier this year.
  • Promoting the drop, SKIMS released a 1970s-style game show ad titled Does the Carpet Match the Drapes? showing three female contestants, and every $32 pair is on backorder.
  • Instagram allowed SKIMS to post provocative designs freely, while smaller creators like OnlyFans models, sex workers, and LGBTQ creators report removals or shadowbans under nudity rules.
  • Bethenny Frankel responded on Instagram Wednesday, expressing confusion and comparing SKIMS' launch to Gwyneth Paltrow's Goop candle, while advising followers to 'sell whatever the f–k you want.
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By Lianne Kolirin, CNN When it comes to publicity stunts, Kim Kardashian may have outdone herself. The socialite and reality TV star caused a stir with the latest addition to her underwear line, Skims: a nearly invisible G-string, lavishly adorned with fake pubic hair. Dubbed “the ultimate bush,” the G-string comes in a range of 12 different colors and sizes from XXS to 4XL. Visitors to the Skims site are greeted with a grainy image of a 1970s-s…

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Complex broke the news in on Tuesday, October 14, 2025.
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