Shein Anticipates Temu and AliExpress and Explores a Price Hike in Europe for the Package Fee of Less than 150 Euros
4 Articles
4 Articles
According to a recent study by La Distribución - ANGED (Associación Nacional de Grandes Empresas de Distribución), Spain receives more than 180 million such packages per year for 4.6 billion across the EU and 59% originate from China. Shein, in the documentation submitted to the Hong Kong Stock Exchange prior to its debut in the parquet market, opens the door to an increase in prices in Europe due to the higher logistical costs.
The online textile group recognizes that the measure can affect its sales on the continent, as it already happens in the USA
According to the Spanish daily newspaper El País this Thursday, Shein will increase its prices in Europe, after the introduction of a European Union tax on orders of less than 150 euros. The Chinese company fears a "negative impact" on its sales. A predictable increase. While Shein is due to enter the Hong Kong Stock Exchange on 19 August next, the Chinese company plans to increase its prices in Europe, according to a document it transmitted to …
The European Commission measure, which initially sought to boost continental trade, has ended up having a direct impact on consumers’ pockets. Now, Shein has confirmed that it will raise prices on the continent, assuming the negative impact that this can have on its business model. Are cheap purchases ended forever? Even though no one has the answer for it, what seems clear is that, at least progressively, they are becoming less and less frequen…
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