Penn State, Adidas Annouce Partnership Beginning in 2026
Penn State's 10-year Adidas deal starting July 2026 includes record investment and high-impact name, image, and likeness (NIL) marketing across all 31 sports, officials said.
- On Friday, Penn State announced it will shift its athletic brand partner from Nike to adidas under a 10-year agreement starting July 1, 2026.
- In prioritizing athlete NIL and marketing, Pat Kraft, Vice President for Intercollegiate Athletics and athletic director, led the switch to adidas to boost opportunities across all 31 varsity programs.
- The deal underscores alumni partnerships and institutional benefits, with Penn State officials noting it creates new opportunities for 800-plus student-athletes and fans.
- The move ends Penn State's decades-long Nike partnership, with Nike remaining the official supplier through June 30, 2026, and adidas taking over on July 1, 2026.
- Adidas' push in recent years has accelerated into the college ranks, with Penn State becoming the second major athletic department in recent months to sign with adidas, following Tennessee's return last month.
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How Penn State Stacks Up With Other Adidas Schools, and What It Means for New Partnership
In a surprising shake-up of the college apparel landscape, Penn State announced Friday a new 10-year partnership with Adidas beginning in 2026, marking the end of its long-standing relationship with Nike. While the financial terms of the agreement remain undisclosed, industry experts are already speculating on its potential value — with one report citing sources that pegged it at about $300 million — and what it signals about Penn State’s place …
Penn State, Adidas annouce partnership beginning in 2026
STATE COLLEGE, Pa. – Penn State athletics and Adidas have announced a transformational, 10-year partnership that will see the company become the official footwear, uniform, apparel and sideline partner of the Nittany Lions.
Daily Local News
Penn State announces it’s leaving Nike for 10-year deal with Adidas
Penn State announced Friday that it will shift its athletic brand partner from Nike to Adidas beginning in July 2026 in a 10-year agreement. Penn State was one of the first colleges to align with Nike in 1993, adding a swoosh to its formerly pristine football uniforms. It’s been a successful partnership, even though the Nittany Lions are lower in Nike’s pecking order than they will be with Adidas. No financial terms were announced. Tennessee ann…
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