The Rise of Search + Discovery: How AI Is Reshaping the Customer Journey

The Rise of Search + Discovery: How AI is reshaping the customer journey

For years, search engines sat at the centre of how consumers discovered brands online.  Previously, success largely came down to page position or being the best answer in Google. Brands that understood what their audiences were searching for, created genuinely useful content and built visibility in search had the best opportunity to capture attention.    However, …

How Agentic AI Will Reshape Retail Product Teams

This will be familiar to you; the team responsible for getting products to market is made up of merchandisers who decide what to sell and how to position it, eCommerce teams make products discoverable and purchasable, marketing creates the story around them, while data teams maintain the systems underneath. However, AI is already blurring the boundaries between them. As AI becomes embedded in search, discovery, personalisation and purchasing, pr…

Search Everywhere: Why Marketing Teams Need To Rethink Visibility, Measurement, And Content Operations For AI Discovery

Most marketing teams are still measuring a version of search that users have already left behind. Some are experimenting with optimizations for the new search era we find ourselves in, but most are still determining how to measure visibility in AI-driven discovery environments. Survey data research from Adobe for Business found that 98% of marketers […]