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Sainsbury’s predicts flat profits as grocery price war heats up

  • Sainsbury's predicts flat profits of around £1 billion for the new financial year due to intensified price competition and rising costs, despite a strong sales increase of 4.2% to £26.6 billion.
  • The supermarket's underlying operating profits grew by 7.2% to £1.03 billion for the year ending in March.
  • Simon Roberts, Chief Executive of Sainsbury's, stated that their investment of £1 billion in pricing aims to enhance value, quality, and service for customers.
  • Competitors Tesco and Asda are also responding to market pressures by planning price cuts and investing in their services to attract customers.
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Daily US Times broke the news on Wednesday, April 16, 2025.
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