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Rum distillers are stealing whiskey’s playbook to win over pickier drinkers
- Rum distillers are adopting strategies similar to whiskey makers to attract more discerning drinkers.
- Kōloa Rum Company emphasizes that all ingredients in their rum come from a single island, defining their brand identity.
- Ron del Barrilito applies age statements to their rum products, similar to whiskey traditions.
- Barrilito rum is described as complex with flavors of ripe fruit, vanilla, and dry notes, recommended for various cocktails or neat.
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35 Articles
35 Articles
The Norfolk Daily News+34 Reposted by 34 other sources
Rum distillers are stealing whiskey’s playbook to win over pickier drinkers
Rum is done playing sidekick to whiskey, and it means business. Heading into National Rum Day on Aug. 16, distillers are borrowing whiskey’s oldest tricks, ... Read moreThe post Rum distillers are stealing whiskey’s playbook to win over pickier drinkers…
Coverage Details
Total News Sources35
Leaning Left3Leaning Right10Center21Last UpdatedBias Distribution62% Center
Bias Distribution
- 62% of the sources are Center
62% Center
C 62%
R 29%
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