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Ruidoso businesses gain customers, confidence from XTERRA

Summary by Ruidoso News
K-Bob’s Steakhouse doesn’t get $50,000 catering orders every weekend. But with hundreds of XTERRA athletes in town looking for a hearty meal, general manager Brian Sullivan said this weekend is special. K-Bob’s was hired by XTERRA to provide catering for athletes, and they aren’t the only ones to benefit from this weekend’s race. Business owners […] The post Ruidoso businesses gain customers, confidence from XTERRA appeared first on Ruidoso News.

3 Articles

Carlsbad Current ArgusCarlsbad Current Argus
+2 Reposted by 2 other sources
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Ruidoso businesses gain customers, confidence from XTERRA

K-Bob’s Steakhouse doesn’t get $50,000 catering orders every weekend. But with hundreds of XTERRA athletes in town looking for a hearty meal, general manager Brian Sullivan said this weekend is special. K-Bob’s was hired by XTERRA to provide catering for athletes, and they aren’t the only ones to benefit from this weekend’s race. Business owners […]

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Carlsbad Current Argus broke the news on Saturday, October 10, 2026.
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