Get access to our best features
Get access to our best features
Published

PWHL Players Association hires Malaika Underwood as executive director to replace Brian Burke

  • The Professional Women's Hockey League Players Association has hired Malaika Underwood as the new Executive Director, starting in March, to replace Brian Burke, who viewed his role as temporary.
  • Underwood brings 20 years of experience as a sports consultant and has worked with various players associations, focusing on brand marketing and licensing initiatives.
  • The PWHL is looking to expand by two franchises next season, while Underwood's role will include protecting players' rights and promoting sustainable growth.
  • Underwood aims to amplify players' voices and celebrate their contributions to professional women's sports, as stated by both herself and Burke.
Insights by Ground AI
Does this summary seem wrong?
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 50% of the sources lean Left, 50% of the sources are Center
50% Center
Factuality

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Sources are mostly out of (0)

Similar News Topics