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Puma trims 2026 operating loss forecast amid softer consumer demand

Summary by WTVB
Oct 30 (Reuters) - German sportswear maker Puma ​narrowed ‌the guidance for its 2026 operating loss ‌on ​Friday, ⁠with the ⁠midpoint of the range weakening slightly amid ​muted consumer demand. The ⁠company ⁠expects an ​operating loss of €80 ​million t...

10 Articles

Lean Right

Puma has less interest in buying in Europe and North America, so the sales of the sporting goods manufacturer are significantly decreasing. Chief Executive Officer Arthur Höld is rather unimpressed and speaks of a "transitional year".

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Puma narrows 2026 operating loss forecast amid softer consumer demand ...

·London, United Kingdom
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Lean Left

In the third quarter, PUMA recorded a drop in revenue and an operating loss.

·Zagreb, Croatia
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Lean Right

The sporting goods group continues to lose ground on the larger competitor Adidas. However, the Chinese major shareholder Anta is at least considered patient.

·Düsseldorf, Germany
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Handelsblatt broke the news in Düsseldorf, Germany on Friday, October 30, 2026.
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