PRS Guitars Announces First-Ever CEO

PRS Guitars announce Jack Higginbotham as first ever CEO

PRS Guitars today announced that Jack Higginbotham has been named Chief Executive Officer (CEO), making him the first person to hold that title in the company’s history. In this new role, Higginbotham will continue to oversee the worldwide day-to-day business operations of the company, regularly traveling around the globe to strengthen manufacturing processes, dealer relationships… Source

“He’s been a leader with the company since the beginning”: PRS has appointed the first CEO in its history – what does that mean for the brand going forward?

PRS has appointed its first-ever Chief Executive Officer, Jack Higginbotham.Higginbotham has been a key part of the Maryland brand since it was founded in 1985. He started his career in the woodshop, and worked his way up to become the company’s Chief Operating Officer. Now, he leaves his role as COO to become the first person to hold the title of CEO in PRS history.“Jack Higginbotham has been a leader with PRS since the beginning. He is deeply …

PRS Guitars Announces First-Ever CEO

PRS Guitars today announced that Jack Higginbotham has been named Chief Executive Officer (CEO), making him the first person to hold that title in the company’s history. In this new role, Higginbotham will continue to oversee the worldwide day-to-day business operations of the company, regularly traveling around the globe to strengthen manufacturing processes, dealer relationships, vendor connections, and every aspect of PRS Guitars. “Jack Higgi…