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Published 1 year ago

Pop culture is the biggest influencer of African youth, according to new report

Summary by Ground News
Pop culture is the biggest influencer of African youth, according to the Who is Influencing Who? Unpacking Youth and Influence in Africa report. The research interviewed 4500 people aged between 18 and 35 in Nigeria, Ghana, Ivory Coast, Morocco, Egypt, Uganda, Kenya, Zimbabwe and South Africa.

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