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Pabst Blue Ribbon Offers $20,000 Reward to Help Find Its Missing Beer
Pabst said the missing shipment was 1,602 cases valued at about $45,000, and police are investigating two related cargo thefts.
On August 17, thieves used forged documents to steal 1,602 cases—totaling 50,000 cans—of Pabst Blue Ribbon from an Anheuser-Busch distribution center in Montclair, California, about 40 miles east of Los Angeles.
Investigators identified similarities between two separate incidents occurring the same day, suggesting a "purported subcontracting company" orchestrated both thefts using fraudulent pickup documentation—a recognized pattern in cargo crime.
Pabst Brewing Co. CEO Greig DeBow announced the company will pay up to $20,000 for information leading to recovery, with police estimating the stolen beer's value at $70,000.
Montclair police clarified that the brand's social media campaign generated public confusion, stating, "We are working this case, but no trucks were stolen."
DeBow set a September 9 return deadline for the shipment, while recent high-profile food heists—including stolen chocolate and lobster—underscore cargo theft as a persistent industry challenge.