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OpenAI mulls slashing prices as it competes with Anthropic for users: WSJ

The company is weighing lower token prices after Anthropic surpassed it in valuation and both firms moved closer to public listings.

  • On Wednesday, OpenAI began weighing significant price cuts to its artificial intelligence offerings to compete with rival Anthropic, the Wall Street Journal reported, citing sources familiar with the matter.
  • Both companies are moving closer to public offerings; OpenAI filed confidentially for an IPO on Monday, while Anthropic surpassed it in valuation at $965 billion in May versus OpenAI's $852 billion in March.
  • OpenAI currently charges tiered subscriptions of $8, $20, and $100 monthly for access to its flagship models, while Anthropic charges $17 for Claude Pro and $100 and above for Claude Max.
  • Price reductions could strengthen OpenAI's enterprise market position as reports indicate the company is developing a broader platform combining coding tools and artificial intelligence agents into a single integrated service.
  • Analysts suggest OpenAI could eventually achieve a valuation exceeding $1 trillion, though discussions regarding pricing cuts remain ongoing and no final decision has been made by the company.
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OpenAI takes into account significant reductions in tariffs for access to its artificial intelligence models, in an attempt to attract more users and counter the advance of the Anthropic rival, according to an article published by Wall Street Journal, which cites sources close to the company.

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Reuters broke the news in New York, United States on Thursday, June 11, 2026.
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