Omdia: Southeast Asia Smartphone Shipments Fall 23% in 2Q26 to Lowest Level Since 2014

Omdia: Southeast Asia Smartphone Shipments Fall 23% in 2Q26 to Lowest Level Since 2014

LONDON--(BUSINESS WIRE)--Aug 27, 2026-

Southeast Asia phone slump may hit Philippines harder

The Philippines could experience a larger decline in smartphone shipments in 2026 as brands raise prices and move away from their cheapest models, according to Omdia. This price shift matters to the Philippines because brands with strong sales of affordable phones dominate the local market. In the second quarter of 2026, TRANSSION led Philippine smartphone […] The post Southeast Asia phone slump may hit Philippines harder appeared first on Back …

Vietnam Smartphone Market Q2 2026: Samsung Leads with 28% as Xiaomi and OPPO Gain on Apple

Vietnam’s smartphone market became more concentrated in the second quarter of 2026 as Samsung strengthened its leadership and Xiaomi and OPPO increased their shipment shares. Samsung controlled 28 percent of shipments, followed by Xiaomi at 21 percent, OPPO at 20 percent, Apple at 16 percent and vivo at 6 percent, according to Omdia. Omdia’s Q2 2026 smartphone shipment analysis indicated that the five largest vendors collectively accounted for 9…

Southeast Asia smartphone shipments fall 23% in 2Q26 – Omdia

Sub-$100 segment accounts for most of the market decline. #pressrelease