Published 8 days ago

Northern Health puts babies in purple caps

Northern Health is restarting its Period of Purple Crying program to support new parents and caregivers with education and resources about infant crying and head injury prevention due to shaking infants.
New parents and caregivers of newborns will receive handmade purple hats as part of the Click for Babies campaign, which aims to raise awareness about purple crying.
The Click campaign was paused in 2020 during the COVID pandemic, and Northern Health has received over 1,250 caps to restart the initiative in 2025.
Dr. Ian Pike stated that inconsolable infant crying is a common trigger for shaking a baby, highlighting the importance of the Purple program in preventing child maltreatment.

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