Published 1 month ago

Nike deal ends German soccer’s long-standing partnership with Adidas

Nike will supply all of Germany’s national teams with apparel and equipment from 2027, ending their 70-year partnership with Adidas.
The decision to switch was driven by financial considerations, with Nike offering the best economic offer and a commitment to promoting amateur and grassroots sports in Germany.
The switch to Nike has not been universally approved at home, with some expressing nostalgia for the long-standing relationship between German soccer and Adidas.

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The Hindu

Nike to become Germany supplier in 2027 after seven decades with Adidas-DFB

Germany has used Adidas products en route to all four World Cup titles from 1954 to 2014. The company in 2019 signed a four-year contract extension of their deal ending in 2022.

1 month ago·India

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Associated Press News

Nike deal ends German soccer's long-standing partnership with Adidas

BERLIN (AP) — German soccer and Adidas are breaking up.

1 month ago·United States

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abc News

Nike deal ends German soccer's long-standing partnership with Adidas

German soccer and Adidas are breaking up

1 month ago·United States

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The Star Kuala Lumpur

Soccer-Nike to become Germany supplier in 2027 after seven decades with Adidas-DFB

BERLIN (Reuters) - The German Football Association (DFB) announced that American sportswear giant Nike would become their official supplier from 2027 onwards, ending a decades-long partnership with German firm Adidas. Read full story

1 month ago·Malaysia

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Channel News Asia

Nike to become Germany supplier in 2027 after seven decades with Adidas-DFB

BERLIN : The German Football Association (DFB) announced that American sportswear giant Nike would become their official supplier from 2027 onwards, ending a decades-long partnership with German firm Adidas.The DFB said on Thursday Nike would supply all national teams from 2027 to 2034, having made the be

1 month ago·Singapore

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Globo

FT: Germany's national soccer team swaps Adidas for Nike

Financially, the decision won't have an immediate impact on Adidas, as the contract covers the Euro 2024 tournament held in Germany, as well as the 2026 World Cup.

1 month ago·Brazil

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