Nielsen Rolls Out Suite of TV Ratings Updates for 2026-27 Season
The update adds wearable audio devices and revised data sources to capture multiple viewers watching together, Nielsen said.
4 Articles
4 Articles
Nielsen Changes How It Captures Co-Viewing and Demographic Details for More Accurate Ratings
Nielsen is rolling out a number of changes in an effort to make its rating more accurate, including shifts to the way the company captures co-viewing and demographic details. Beginning Sept. 1, the company will incorporate data collected from Nielsen’s smart watch-like devices that are worn on panelists’ wrists. The devices, which were piloted earlier this year, capture audio from TV events, shows and movies, enabling a more passive measurement …
Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches
Nielsen is really working the room. The media-measurement giant aims to measure viewers of video content more accurately and will place a focus on capturing so-called “co-viewing,” or multiple viewers watching the same piece of programming together at the same location. The effort means TV executives may get more credit for shows that bring people together at parties and in bars, among other gathering places. Nielsen will use new wearable mea…
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