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New survey highlights consumer hesitance with booking travel via social media
A TravelPulse survey found 66% of consumers would not book trips on social media, citing concerns about trust, reliability and payment security.
- Earlier this year, TikTok launched its TikTokGo in-app travel booking feature, yet recent surveys indicate many travelers remain hesitant to finalize vacation plans directly through social media platforms.
- While social media excels at sparking wanderlust, many travelers strictly use these platforms to research potential trips rather than completing the actual booking process online.
- Data from the TravelPort Traveler Confidence Survey reveals 58% of respondents would not book a trip through TikTok or Instagram, citing significant concerns regarding security, reliability, and credibility.
- Travel advisor Kasia Czerwonka notes that consumers prioritize the assurance of having a human advocate, as social media booking lacks the support required when travel plans inevitably go wrong.
- High-Stakes travel purchases continue to drive consumers toward traditional booking channels, suggesting that while apps successfully influence discovery, they have yet to replace the trust found in established methods.
Insights by Ground AI
14 Articles
14 Articles
Star-Herald+13 Reposted by 13 other sources
New survey highlights consumer hesitance with booking travel via social media
Earlier this year, TikTok announced it would begin offering in-app travel booking for users in the United States through a new feature called TikTokGo. The development meant that TikTok’s more than 200 million American users could now discover and book…
Coverage Details
Total News Sources14
Leaning Left2Leaning Right3Center9Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
14%
C 64%
R 22%
Factuality
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