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NMDOJ Lawsuit Alleges Vape Distributors Directly Target Youth

The lawsuit says illegal e-cigarettes are widely available to minors, and Truth Initiative says 2,000 to 3,000 young people enroll weekly in EX Program.

  • On Tuesday, New Mexico Attorney General Torrez sued several distributors and retailers under the state's Unfair Practices Act, targeting illegal vaping product sales that endanger youth.
  • Concerningly, most E-cigarettes are sold illegally with untested ingredients and feature kid-friendly packaging mimicking Pac-Man and Tetris, while online platforms frequently bypass age verification checks.
  • Additionally, 76% of teens use their device within 30 minutes of waking, a sign of growing nicotine dependence; among youth who vape, nearly 40% report using E-cigarettes on 20 or more days monthly.
  • Truth Initiative CEO Kathy Crosby praised the legal action, and the organization remains committed to supporting youth; on average, 3,000 young people enroll in the Program weekly to quit vaping.
  • Even on its own, nicotine harms developing brains and can amplify anxiety or depression. There has also been a significant increase in dual use of tobacco products among youth aged 15 to 24.
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The Union DemocratThe Union Democrat
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Truth Initiative Applauds Action by New Mexico to Protect Young People from Illegal Vaping Products

Statement of Kathy Crosby, CEO and President, Truth Initiative

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Source New Mexico broke the news in on Tuesday, March 31, 2026.
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