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Sushi, From Millennials to Gen Z: Norwegian Salmon Remains the Protagonist

The Quotidiano del Sud Sushi, from the Millennials to the Gen Z: Norwegian salmon remains the protagonist MILAN (ITALPRESS) "C" is a generation that has discovered raw fish at the tables of the first Japanese restaurants and that has helped to transform sushi from exotic curiosity to mass phenomenon. Today that same generation has grown, and, the twenty-year-olds who in the early 2000s let themselves be conquered by nigiri, maki and sashimi, [..…
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MILAN (ITALPRESS) "C" is a generation that has discovered raw fish at the tables of the first Japanese restaurants and that has contributed to transform sushi from exotic curiosity to mass phenomenon. Today that same generation has grown, and, the twenty-year-olds who in the early 2000s allowed themselves to be conquered by nigiri, maki and sashimi, [...]

Il Quotidiano del SudIl Quotidiano del Sud
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The Quotidiano del Sud Sushi, from the Millennials to the Gen Z: Norwegian salmon remains the protagonist MILAN (ITALPRESS) "C" is a generation that has discovered raw fish at the tables of the first Japanese restaurants and that has helped to transform sushi from exotic curiosity to mass phenomenon. Today that same generation has grown, and, the twenty-year-olds who in the early 2000s let themselves be conquered by nigiri, maki and sashimi, [..…

... but still the development in value declined, measured against last year.

September was a record month for Norwegian salmon. The main reason seems to be that the farming industry has gained more control over its challenges.

·Oslo, Norway
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NRK broke the news in Oslo, Norway on Monday, October 5, 2026.
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