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Netflix to hike prices on standard and ad-supported streaming plans

  • Netflix will raise prices on standard and ad-supported streaming plans in the U.S., Canada, Portugal, and Argentina in the upcoming weeks, as stated in its shareholder letter.
  • The ad-supported tier will increase from $6.99 to $7.99 per month, while the standard membership without ads will rise from $15.49 to $17.99, according to reports from The Wall Street Journal and CNN.
  • Netflix ended last year with over 300 million worldwide subscribers, an increase of 41 million from 2022, and earned $1.9 billion during the holiday season quarter.
  • The company plans to continue investing in programming while adjusting prices to enhance its service, as mentioned in the statement to investors.
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