Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 as new CEO Laurent Freixe seeks to change how the company markets its core brands.

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Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal

LONDON (Reuters) -     Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 as new Chief Executive Laurent Freixe seeks to change the way the world's biggest food company markets its core, multi-billion-dollar brands. Read full story

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Nestle’s KitKat brand has signed a global sponsorship deal with Formula 1 as new chief executive Laurent Freixe seeks to change the way the world’s biggest food company markets its core, multi-billion-dollar brands.

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Formula 1 and Nestlé have today announced a new multi-year partnership making KitKat the Official Chocolate Bar of Formula 1.

Formula 1® - The Official F1® Website…

Formula 1 welcomes KitKat as Official Chocolate Bar partner | Formula 1®

Source link : https://www.sports365.info/2024/11/11/formula-1/f1-signs-nestles-kitkat-as-official-chocolate-bar-partner-sport-aims-for-new-audiences/ The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1. Source link : https://www.storyboard18.com/brand-marketing/f1-signs-nestles-kitkat-as-official-chocolate-bar-partner-aiming-for-new-audiences-47061.htm Auth…

Your Blog Domain

F1 signs Nestle’s KitKat as Official Chocolate Bar partner; sport aims for ‘new audiences’ – Your Blog Domain

F1 has announced a tie-up with KitKat, which will become the official chocolate bar of the sport in 2025. The agreement with the parent Nestlé company is a multi-year agreement. The commencement of next year’s collaboration falls in line with the 90th anniversary of KitKat and the 75th anniversary of F1. F1 has detailed that fans can anticipate “consumer activations, promotional prizes and immersive fan zones” at races next year as well as “ tra…

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F1 confirm official chocolate partner in multi-year deal

Nestle’s KitKat brand has signed a global sponsorship deal with Formula 1 as new Chief Executive Laurent Freixe seeks to change the way the …  Source link : https://www.youtube.com/watch%3Fv%3DO7Rda3CfeXY Author :  Publish date : 2024-11-11 19:44:08 Copyright for syndicated content belongs to the linked Source.

Sports 365

Nestle’s KitKat signs Formula 1 deal as CEO seeks broader appeal | REUTERS – YouTube – Sports 365

VEVEY, Switzerland, Nov. 11, 2024 /PRNewswire/ — Nestlé and Formula 1® (F1®) are thrilled to announce a landmark partnership, making KitKat the Official Chocolate Bar of Formula 1. This multi-year collaboration is Nestlé’s largest global brand partnership to date, signaling a major step for the chocolate maker and for one of consumers’ favorite chocolate bar brands.  Introducing breaks to the fastest sport on Earth Bringing its iconic “Have a Br…

Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal

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