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Navistar to Rebrand as International Motors

Summary by Transport Topics
In a rebranding that reaches back to the company’s origins, Navistar Inc. will on Oct. 1 adopt the new name of International Motors.

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Transport TopicsTransport Topics

Navistar to Rebrand as International Motors

In a rebranding that reaches back to the company’s origins, Navistar Inc. will on Oct. 1 adopt the new name of International Motors.

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Commercial Carrier JournalCommercial Carrier Journal

Navistar rebranding to International Motors

The Lisle, Ill.-based truck maker will operate as International Motors, LLC, and digital products and services will be rebranded under the new My International umbrella.

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fullyloaded.com.aufullyloaded.com.au

Navistar changes name to International amid rebrand

Image: InternationalGlobal trucking brand Navistar has announced its plan to rebrand and change its name to International Motors from October 1 onwards. Along with the name change, the company also introduced a refreshed logo and distinct visual identity. Navistar says the rebrand is driven by a shift in strategy to transform the business into a solutions provider, highlighting the role that the International brand can play in a streamlined cust…

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Sustainable Truck&VanSustainable Truck&Van

Rebranding alert: TRATON Group brand Navistar to change its name to International

U.S.-based truck maker Navistar, belonging to the TRATON Group alongside with Scania, MAN and VW Truck & Bus, is about to change its name to International Motors, starting October 1st. At the same time, the company has got a new logo. The rebranding “is driven by a shift in strategy to transform the business into a solutions provider, and the role the International brand can play in a streamlined customer and user experience”, as stated by the m…

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On-Site MagazineOn-Site Magazine

Navistar rebranding to International - On-Site Magazine

(Photo courtesy of International Motors, LLC) Navistar is set to rebrand and change its name to International Motors, LLC. Along with the name change, which becomes official as of October 1, the company is also debuting a refreshed logo and distinct visual identity. The company says the rebranding is being driven by a shift in strategy to transform the business into a solutions provider, and the role the International brand can play in a streaml…

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