Morgan Stanley resets Amazon stock price target after earnings

Amazon Stock’s $500 Target Hinges on 5.9x AWS Expansion, Not Streaming Success

SEATTLE, August 18, 2026, 09:47 EDT — U.S. markets were trading. Morgan Stanley's bull case at $500 suggests a potential 91.3% gain from Monday's closing price.AWS needs to expand approximately 5.9-fold in order to achieve the stated $1 trillion revenue target.Amazon increases ad inventory with Prime Video releases, though the company does not reveal the…

Could Amazon stock double by end of next year? Here’s what Morgan Stanley says

Amazon’s ambition to turn its cloud computing business into a $1 trillion-a-year revenue engine is still a long way from becoming reality, but the pursuit of that target could create substantial value for shareholders, according to Morgan Stanley analyst Brian Nowak. Amazon Chief Executive Andy Jassy recently said AWS could "very possibly" become a business generating $1 trillion in annual revenue, highlighting the scale of the opportunity manag…

Morgan Stanley resets Amazon stock price target after earnings

Amazon spent years telling Wall Street that AWS could become a few hundred billion dollar revenue business. Then on its last earnings call, management revised that estimate up, significantly. The new figure was $1 trillion. Not as a stretch goal.…