Molson Coors Beverage Company (NYSE:TAP) has formed a strategic alliance with Fever-Tree Drinks plc to broaden its portfolio of non-alcoholic drinks in the U.S. Beginning on February 1, 2025, Molson Coors will take on exclusive rights for the marketing, distribution, and co-manufacturing of Fever-Tree’s premium mixers, such as tonics and ginger beers, throughout the country. Also, Molson Coors has acquired an 8.5% ownership stake in Fever-Tree, …

RTÉ

Ireland

Fevertree shares soar after Molson Coors takes stake

Shares of Fevertree Drinks surged almost 24% yesterday after Molson Coors took an 8.5% stake in a $88m deal that gives the beer giant exclusive rights to market the UK company's cocktail mixers and tonic water in the US.

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Government of Ireland

Ad Fontes Media

Benzinga

New York

United States

Molson Coors Takes 8.5% Ownership Stake In Fever-Tree To Stir Up US Mixer Game: Details - Molson Coors Beverage (NYSE:TAP)

https://mms.businesswire.com/media/20250129464093/en/2367708/19/1_29_ELIXIR_3D.mp4

Financial Post

Leon Cooperman

Allianz

Canada

Molson Coors Beverage Company Announces Strategic Partnership With Fever-Tree in U.S.

Fevertree shares have soared more than 20 per cent after the drinks company announced a tie-up with Coors and Carling owner Molson Coors. The agreement will see Molson Coors handle the exclusive sales, distribution and production of the Fevertree brand in the US. Analysts were uniformly positive about the deal, and expected both businesses to benefit from diversifying into different markets. Molson Coors will also acquire an 8.5 per cent shareho…

City AM

London

Greater London

England

United Kingdom

Fevertree shares spike on 'transformational' deal with Molson Coors

The Blue Moon maker has purchased an 8.5% stake in the $1.2 bln purveyor of posh tonic water and exclusive rights to sell its mixers in the US. The UK firm’s investors have cut risk, but face a long wait for returns. There’s no such jeopardy for its new partner.

breakingviews.com

Fevertree’s Molson Coors brew tastes bittersweet

On Thursday, Molson Coors announced a new strategic partnership with Fever-Tree in the U.S. set to begin on February 1. According to a press release, Molson Coors will acquire an 8.5 percent stake in the U.K.-based non-alcoholic drinks brand as well as exclusive commercialization rights to Fever-Tree’s U.S. portfolio, which includes both carbonated drinks and cocktail mixers. Molson Coors states that the $88.3 million deal will allow it to bolst…

VinePair

Molson Coors Acquires Stake in Fever-Tree

The agreement will see Molson Coors handle the exclusive sales, distribution and production of the Fevertree brand in the US.

business-live.co.uk

Reach plc

Fevertree shares soar after 'transformational' deal with Molson Coors

Beer giant expands beverage empire by acquiring 8.5% stake in Fever-Tree and exclusive U.S. distribution rights. Strategic partnership targets premium mixer market dominance.

stocktitan.net

Molson Coors Makes Power Move into Premium Mixers: Major Stake in Fever-Tree

In an increasingly competitive landscape for beverage companies, Molson Coors Beverage Company is making bold moves to bolster its non-alcoholic portfolio. The Chicago-based giant has announced a strategic partnership with Fever-Tree Drinks plc, the world's leading supplier of premium carbonated drinks and mixers. This partnership is set to commence on February 1, 2025, with Molson Coors assuming exclusive commercialization rights for Fever-Tree…

csimarket.com

#Molson Coors Strategic Alliance with Fever-Tree A Bold Move in a Challenging Market

Some fizz was put back into Fevertree as the upmarket tonic maker unveiled a long-term strategic partnership in the US, writes Jon Hopkins. As part of the deal, US brewer Molson Coors is set to buy an 8.5pc stake in the AIM-listed firm for £71m, with the proceeds to be returned to investors via a share buyback. Fevertree, which first entered the US market in 2008, said the partnership is for the exclusive sales, distribution and production of it…

Molson Coors Takes 8.5% Ownership Stake In Fever-Tree To Stir Up US Mixer Game: Details - Molson Coors Beverage (NYSE:TAP)

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