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Miniso Land Is Making Its Holiday Debut in Madrid

Summary by The Toy Book
Miniso, the global lifestyle brand, expands its IP collaborations to Europe with the launch of Miniso Land in Madrid. The new theme park-style shopping experience will feature an immersive and playful retail environment for all its IP-themed products.  Miniso offers trendy lifestyle products featuring IPs, like Harry Potter, Sanrio, Snoopy, and Disney. By opening the first Miniso Land store in Europe, the retail brand plans to promote an engag…
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