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Frasers Boosts Hugo Boss Stake to over 30%

The stake increase lifts Frasers above Germany’s mandatory bid threshold and keeps its £38-a-share offer open until Monday, with Hugo Boss urging rejection.

  • On Tuesday, British retailer Frasers Group announced it increased its stake in Hugo Boss to 30.28%, crossing a key regulatory threshold under the German Takeover Code.
  • Billionaire Mike Ashley's retail group launched a £38-per-share takeover bid last month, placing a value of roughly £2 billion on the German fashion house.
  • Hugo Boss's management and supervisory board declared they "unanimously recommend that shareholders do not accept" the offer, concluding it is "inadequate from a financial point of view."
  • Exceeding the 30% limit triggers a legal obligation for a mandatory takeover offer, with the current proposal remaining open for shareholders until Monday, July 27.
  • The group's investments in Hugo Boss and Accent contributed £50 million to adjusted profit last year, as Frasers' recovery is driven by takeover approaches including a hostile bid for Australian retailer Accent.
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The Frasers Group reported that its participation in Hugo Boss exceeded 30% after its most recent acquisitions, with less than a week remaining for the end of its offer of $2.2 billion to take full control of the German premium clothing company. Exclusive material for subscribers. To have full access, access the link of the material and register.

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City AM broke the news in London, United Kingdom on Tuesday, July 21, 2026.
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