Microsoft’s newest sales pitch to prospective gamers is that everything—your TV, computer, or phone—can be an Xbox. It’s part of a new strategy aimed at reaching more people, and potentially making a lot more money. It’s also a major shift for the millions of people who have been Xbox fans for decades now, and the…Read more...

Kotaku

Microsoft Says The Quiet Part Loud About Xbox

Microsoft's CEO Satya Nadella has said the company wants to redefine what it means to be an Xbox fan.

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Microsoft's CEO says the company is 'redefining what it means to be an Xbox fan' by pushing its multiplatform plan: 'It's about being able to enjoy Xbox on all your devices'

By taking the "joy of gaming everywhere".Reports about Microsoft potentially ditching platform "exclusives" have recently been fuelled by its gaming division's new marketing campaign which classes pretty-much everything as an Xbox. Now, Microsoft's CEO Satya Nadella has chimed in with some new comments about this strategy during the company's annual shareholders meeting last week.As highlighted by Game File (via The Verge senior editor Tom Warre…

Pure Xbox

Microsoft CEO: 'We Are Redefining What It Means To Be An Xbox Fan'

Microsoft CEO doubles down on Xbox’s multiplatform strategy…

Microsoft’s CEO says being an Xbox player means playing games on ‘all your devices’

Microsoft CEO Satya Nadella discusses the current state of Xbox gaming, says he is satisfied with the games division and the ABK plan is in effect. Continue reading at TweakTown >

TweakTown

Microsoft's $75 billion Activision Blizzard strategy is in 'full force,' CEO Satya Nadella says

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Whether you're a fan of the strategy or not, the definition of what it means to be an Xbox fan is changing.

Windows Central

Satya Nadella says, "We're redefining what it means to be an Xbox fan" to Microsoft shareholders

“This is a future where Xbox is everywhere,” emphasized Microsoft gaming boss Phil Spencer already last February. We heard similar words from Microsoft CEO Satya Nadella. You want that Reach players where they are. Accordingly, “great games should be made available to more people on more devices”.It has also been said in the past that any device with a screen can be an Xbox. The slogan was Part of a large-scale advertising campaign. Microsoft se…

GAMINGDEPUTY

Microsoft: Xbox fans on all platforms - GAMINGDEPUTY

Are you an Xbox fan? Are you sure? Because Microsoft are "redefining what it means to be an Xbox fan" so you might want to double check. The post Microsoft CEO Satya Nadella: “We are redefining what it means to be an Xbox fan.” appeared first on XboxEra.

XboxEra

Microsoft CEO Satya Nadella: "We are redefining what it means to be an Xbox fan."

Microsoft CEO Satya Nadella reiterated his vision for the future of Xbox: allowing players to enjoy their games on any device through technologies such as cloud streaming. The company recently launched the “This is an Xbox” campaign, which reinforces its strategy of bringing Xbox titles to various platforms, beyond traditional hardware. Although this has generated concern among some console players, Microsoft has reaffirmed its commitment to thi…

El CEO de Microsoft, Satya Nadella, reiteró su visión para el futuro de Xbox: permitir que los jugadores disfruten de sus juegos en cualquier dispositivo a través de tecnologías como el cloud streaming. La compañía lanzó recientemente la campaña “This is an Xbox”, que refuerza su estrategia de llevar títulos de Xbox a diversas plataformas, más allá del hardware tradicional. Aunque esto ha generado inquietud entre algunos jugadores de consola, Mi…

Satya Nadella reafirma la visión de Xbox: jugar en todas las plataformas | Yo soy un Gamer

Yo Soy Un Gamer

Satya Nadella reaffirms Xbox vision: playing on all platforms  I am a Gamer

Microsoft’s CEO: Being an Xbox fan means playing Xbox games on “all your devices”
					  Plus: Mysterious cat-game developers deny AI/Web3 claims 
					
						
							 
					www.gamefile.news
				     
	
	
		
		
			A gaming year that began with shocking news that Microsoft would bring one of its top Xbox and PC games to a rival console is winding down with the company's CEO signaling that the company would like to do more of that kind of thing. …

Microsoft Says The Quiet Part Loud About Xbox

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